All eyes have been on the mobile experience the past few years. Statistics routinely come out claiming mobile devices account for 50% or more of site traffic – Sports Illustrated recently redesigned their site expecting over 50% mobile traffic; CNN was over 40% mobile earlier this year and growing; retailers Amazon, Target and Wal-Mart were all hovering around 40% in late 2013. But B2B and B2C are different animals. We’ve always theorized mobile traffic is not as pervasive in the B2B world. We decided to conduct a very small study of B2B websites to see how their numbers compare to the numbers in the news.
Imagine one of your coworkers is quietly working. With a fake spider in hand you slowly creep up to his or her desk, while everyone else keeps your presence a secret. As you drop the spider in front of their face you give a loud screech for good measure. Sharing a good laugh you can’t help to wonder who will be next. Welcome to Scaretober.
We’ve seen a few of our clients grappling with how to revamp their external communications to be more story-centric and less marketing message-oriented. (To those clients, I offer up Hubspot’s “The CMO’s Guide to Brand Journalism” which is a great, quick read on the topic, models and structure for these changes within a corporation). For this blog post though, I want to focus on what brand journalism means for your website.
In a digitally-focused world, it’s easy to forget the subtle nuances of print. It’s understandable – websites have answered the call for brochures, one sheets, annual reports and more. But there’s still one large, important component that the internet can’t fully dictate: the brand.
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No more Google Webmaster Tools? No problem, these tips still apply to Google's Search Console : http://t.co/HkD7MOOxKt 05/21/2015