Meet the Carbon8 Team

Carbon8 is a group of digital marketing consultants located in the Lower Highland neighborhood of Denver, Colorado. With Carbon8, our clients create interactive marketing experiences that capture attention and drive sales. While others focus solely on creative, we understand that it is our deeply talented programming team that frees our creativity. Together, we imagine it, build it and track it.

Mark Mitton - President

Mark Mitton is the president of Carbon8, bringing his passion for creative, strategic branding and deep experience in digital marketing to Carbon8 clients (and employees!) Mark founded Carbon8 as a "digital first" agency built for an age where nearly all marketing ends up online.

Since its founding, Carbon8 has grown quickly into an agency recognized for its branding and digital work that produces meaningful change and results for its clients. Mark has appeared on MSNBC's Business Makeover program and is a regular speaker on digital marketing and branding. At Carbon8, Mark has led numerous monumental projects ranging from the branding of a new ski resort in Colorado to the revolutionary website

Prior to starting Carbon8 in 2009, Mark was co-founder and partner at the Market Creation Group (MCG). He has also held positions leading branding, public relations, advertising, demand generation, market research and e-marketing programs at both large and startup technology companies, such as Level 3 Communications, SpectraLink, BTI, iWorlds and Diveo.

Mark has an MBA in international business from the University of South Carolina. Outside of the office, he serves as President of the Board for the Parkinson Association of the Rockies, speaks Spanish and Portuguese, and is a father of five. Mark enjoys climbing 14ers, loves to sing karaoke and has an unfulfilled dream to be a TV weatherman.

Character Archetypes: Entrepreneur, Dreamer, Networker

Jeff Robertson - VP of Technology & Operations

Jeff Robertson is an entrepreneur and an online development expert with experience stretching back to dial-up. He is a partner and VP of Technology & Operations at Carbon8. On the development side, he helps bridge the gap between the technical and marketing worlds, and oversees technical infrastructure. On the operations side, he helps optimize team processes, manages finances and buys emergency coffee if the supply runs low.

Jeff started his online career in the late 90s and became the lead programmer at Promit, Inc., where he designed specialty e-commerce solutions in .NET and SQL, developed Flash tools and managed hosting and email infrastructure. Afterward, Jeff was the online marketing manager at ACT Conferencing, a global teleconferencing company, where he was in charge of worldwide online strategy and online demand generation.

Jeff holds a degree in radio, television and film from the University of Texas and an MBA with a marketing focus from Texas A&M University.

He spends a lot of his free time snowmobiling, tinkering with machines and building small electronic systems, all with varying degrees of success. Jeff also enjoys spending time with his wife, son and Marty McDog.

Character Archetypes: Engineer / Reformer

Duy Do - Director of Online Development

Duy Do is the Director of Online Development for Carbon8. Duy leads the Vietnam team and works closely with Jeff to bridge the gap between the U.S. and Vietnam teams. Duy has over eight years of experience leading development teams and is an expert in Flash development and rich Internet applications (RIAs).

When Duy is not at his computer, he enjoys the fresh air and walking along the beach with his beloved wife. He also takes trips on the ocean, fishing and diving with his friends.

Shay Ruggles - Director of UX

Shay Ruggles is the Director of UX at Carbon8 who ensures we are creating compelling experiences that balance user intent, clients’ business needs and site performance. A former Account Manager, Video Producer and Carbon8’s first employee, Shay leveraged her years of experience, education and research to transition to the creative team of Carbon8 in 2012.

Prior to joining Carbon8, Shay worked for The Market Creation Group as a Marketing Coordinator. Shay spearheaded the company’s monthly First Friday event at their studio office in Denver’s Art District on Santa Fe, as well as organizing the first Denver Heart Walk team for local B2B marketers, Heart Engine Optimization. Before entering the field of marketing, Shay worked in outdoor education for Outward Bound and led trips for the Boy Scouts of America in the Florida Keys.

Shay graduated from Ithaca College with a bachelor’s degree in marketing and international business before moving to Colorado. When she is not marketing, Shay enjoys cooking new foods, exploring new places and loving life with her husband and two dogs, Bear and Maisie.

Character Archetypes: Detective, Engineer

Chip Hisle - Creative Director

Chip Hisle is Carbon8’s Creative Director. He comes to us with over 20 years’ experience and a finely tuned creative eye, working with Sterling-Rice Group, Qdoba, Children’s Hospital, and many others. Chip leads his creative team to deliver insightful and relevant designs, and seems to have a sixth sense when it comes to understanding his clients’ objectives.

How many people are fortunate enough to grow their childhood pastime into a fruitful career? Chip has done just this. He considers himself a professional colorer, and continues to color daily to keep his creative juices flowing. Chip is best known as a conceptual thinker, creative problem solver, and seasoned brand builder. He has worked on B2B and B2C clients with seamless transition and a keen eye for trends.

Chip received his BS in Visual Communications, and Marketing and Advertising from Ferrell University. When not contributing his creativity to Carbon8’s clients, he can be found enjoying all that Colorado has to offer on a snowboard or bicycle, or on foot with his dog Daisy. A wise mentor once told Chip, “Ask smarter questions, sooner.” This has become his mantra and serves him well at Carbon8.

Character Archetypes: Creator / Mentor

Lisa Hillmer-Poole - VP of Accounts

Lisa Hillmer-Poole is the VP of Accounts at Carbon8 with more than 17 years of combined agency and in-house marketing experience. Lisa partners with Senior Agency Management, Account Managers and clients to strategize, develop and execute long-range branding, communications and digital marketing plans. Serving as liaison between her team and Development, Design, Search, and Senior Agency Management, Lisa plays a key role in developing the next generation of account management talent at Carbon8.

Prior to Carbon8, Lisa was an Account Executive for the Denver-based ad agency, The Envision Group, servicing dozens of B2B and B2C clients in the healthcare, construction, technology, energy, finance and hospitality industries. Before entering the marketing field, Lisa worked as a photographer, shooting international architecture projects, teaching classes and serving as the in-house photographer for Sports Authority.

Lisa graduated from Illinois Wesleyan University with a BFA in photography. When she’s not attending to client needs, Lisa enjoys cooking, snowboarding and playing and recording music with her husband and two children. She also still loves to shoot creative portraits, architecture and the natural world.

Character Archetypes: Athlete, Reformer

Katherine Roberts - Director of Video Production

Katherine Roberts is a Director of Video Production at Carbon8. An Emmy-nominated born storyteller, she loves translating clients’ needs into effective marketing narratives.

As Director of Video Production, Katherine offers consultation and oversees scripts, storyboards, animation processes, field production and editing; making Carbon8 a one-stop shop for your video needs.

Prior to joining Carbon8, Katherine worked for FOX Broadcasting Company in Los Angeles, and was an instrumental part of the marketing team, launching shows like “New Girl”, Gordon Ramsay’s “MasterChef”, and what would become a worldwide phenomenon, “Glee”.

Originally from St. Louis, Katherine graduated with a bachelor’s degree from the world-renowned School of Journalism at the University of Missouri-Columbia. In 2017, she was elected to the Board of Directors of the Colorado Film and Video Association and currently serves as the Vice Chair of the Marketing and Communications Committee.

Character Archetypes: Provocateur, Storyteller

Alex Matlin - Digital Marketing Manager

Alex is a Digital Marketing Manager at Carbon8 with years of expertise in SEO, PPC, display, and content and social media marketing. He partners with clients to roadmap the right mix of on-site and off-site optimization and paid search strategy to drive traffic and conversions. Alex's consultative approach and tailored campaigns have produced results for clients in a wide variety of B2B and B2C industries. He believes that Google will soon take over the world and that learning how to understand it and please it will probably be a good life move.

He was born and raised in Boulder Colorado, and didn’t travel far to earn his degree in Marketing from the University of Colorado, Boulder. Alex’s free time mostly consists of beer, tacos, and activities in the great Colorado outdoors.

Character Archetypes: Mentor, Citizen

Brittany Clifford - Account Manager

Brittany is an account manager with over seven years of marketing experience. Her background includes project management and brand strategy.

Prior to joining Carbon8, Brittany was a Digital Project Manager for the Denver based branding agency, Monigle, serving such brands as Conoco Phillips, BNY Mellon, Carnival Cruise Lines and MD Anderson.

Brittany graduated from Western Washington University with a bachelor's degree in Marketing. When she’s not at work, she enjoys skiing and spending time in California's wine country.

Character Archetypes: Warrior, Everyman

Chau Cao - Lead Development Project Manager

Chau Cao is the Lead Development Project Manager for Carbon8. Chau is responsible for gathering technical requirements, as well as managing and reviewing all development work. Chau has over seven years of experience in software development/web development technologies, including e-commerce, 3D and VR applications. Before joining Carbon8, Chau worked as a project lead for development work with the Vietnamese government.

Chau love discovering new technologies, especially front-end and CMS. He has a Sitecore Developer Certificate.

Chau graduated from the Software Engineering Department of Hanoi University of Technology. In his free time, Chau enjoys swimming and the beautiful beaches of Nha Trang, which are a tempting five-minute walk from the Carbon8 offices. His inspiration is found in coffee shops, where he dreams up new ideas for Carbon8.

Alison Westcott - Account Manager

Alison is an Account Manager with over seven years of marketing and public relations experience. Her specialties include brand strategy, online communications and event planning.

Prior to Carbon8, Alison led several account teams and award-winning projects at creative agencies in Denver, Milwaukee and St. Louis. To date, she has had opportunity to collaborate with brands such as Harley-Davidson Motor Co., Hunter Fan Co. and Elitch Gardens Theme & Water Park.

Alison holds a B.A. in Journalism from Creighton University and a M.B.A. from Webster University. In her free time, you will find her exploring all the hiking trails Colorado has to offer, buried in the latest New York Times bestseller, or catching a game during football season.

Character Archetypes: Ambassador, Generalist

Chung Nguyen - Lead Web Developer

Chung Nguyen is a Lead Web Developer for Carbon8. Chung leads the development team in choosing technology platforms for development projects. He is also responsible for keeping the development team up-to-date with the newest technologies available. Chung has extensive technical knowledge, specializing in PHP and Java development.

After work, Chung loves to spend time with his little prince. When Chung isn’t busy reading about new programming languages and technology, he enjoys watching the Discovery Channel and playing in the ocean. Chung graduated from Nha Trang University.

Gabby Valdespino - Senior Designer

Gabby Valdespino is a Senior Designer at Carbon8, whose design philosophy is rooted in clean and useable design. To her, good design is not limited to any platform and should always make you feel something.

Prior to Carbon8, Gabby worked as the Creative Lead for Reframe:The Brand, an advertising association in partnership with Ogilvy and Mather, to educate executives on the changing cross-cultural marketplace. As an award-winning designer, Gabby has worked with clients in the entertainment industry such as Gate Pass Entertainment and various technology based companies on the east coast.

Gabby holds a B.F.A. in Visual Communication Design and a B.A. in Art History from Virginia Tech, Go Hokies! A former Air Force brat, she has lived in Hawaii, Germany and all over the United States. She enjoys traveling to new places, master works of art and watching any movie starring Tom Hanks.

Character Archetypes: Rebel / Angel / Creator

Thomas Bolte - Designer

"As a designer, I constantly strive for originality and the chance to stand out from the crowd. To do so, means constantly learning, being experimental, and even pulling a few all-nighters. But most importantly, being unique. I hope my passion for what I do becomes infectious to the people I interact with and that I can bring to the team a love for design and a real passion for the potential we have to produce top quality work and make an impact in our industry."

Character Archetypes: Idealist / Storyteller

Phuoc Huynh - Lead Web Developer

Phuoc Huynh is a Lead Web Developer for Carbon8. He is responsible for training the development team on new technologies. Phuoc has a great knowledge of computer science and learns new technologies quickly. He also has strong web development skills in presentation scriptwriting – for example, Captivate, PowerPoint and Flash presentations, as well as PHP.

A fun fact about Phuoc’s name is that translated into English, Phuoc means “lucky.” Phuoc enjoys spending time with his smart little nieces and nephews. He is an avid badminton and football player, but his favorite thing to do is watch movies. Phuoc studied IT at Nha Trang University.

Matt O'Connell - Digital Marketing Manager

Matt is a Digital Marketing Manager at Carbon8 with a wide range of experience in SEO, PPC, Content and Social Marketing as well as direct sales. He has worked in a variety of business development roles in multiple industries across the United States and Latin America and he loves finding innovative ways to improve his clients' search marketing performance.

Matt holds a degree in Geography from the University of Maryland and is passionate about language and culture. He spent three years living and working in Buenos Aires prior to joining Carbon8.

A transplant to the Denver area, Matt originally hails from Maryland and is a diehard Redskins football and Maryland Terrapins basketball fan. When he's not toiling away in the office, Matt can be found carving up the Rockies on his snowboard.

Character Archetypes: Translator, Generalist

Duc Huynh - Development Project Manager

Duc is Development Project Manager at Carbon8 who is managing the development work. He has been in the industry 5 years. With the love of programing, he has the ability to code in many languages. He has a great knowledge of PHP, CSS, JS Frameworks and content management systems such as Joomla, Drupal, Wordpress ...

He graduated from Nha Trang University. When he's not at work he enjoy going out with his friends or spending time with his family. His favourite food is seafood and luckily it is easy to find a place with cheap and delicious seafood in his hometown.

Debbie Meade - Office Manager

Debbie is the Office Manager at Carbon8 with over 10 years of experience in the financial industry. Prior to joining Carbon8, Debbie was a Manager of Fund Administration at Charles Schwab.

Debbie was born in Denver, Colorado and got her degree in Finance and Marketing from Loyola Marymount University in Los Angeles, California. Debbie has a dog named Scout, a Shiba-Inu, and enjoys traveling and spending time with friends and family.

Character Archetypes: Servant / Reformer

Katie Phillips - Front End Developer

Katie Phillips is a Frontend Developer at Carbon8. In between coding websites, you can find her working to find a cost effective, creative solution to whatever clients dream up.

Prior to Carbon8, Katie has worked as the development team at a Denver design agency. She has worked on projects from nationwide buying groups for office supplies to small startups across the country.

Katie graduated from Creighton University with a degree in Graphic Design and minors in French and Interactive Web Design. Even though she started out as a web designer, Katie quickly found a passion in building them as well. In her spare time, you can find Katie reading a book, skiing in Winter Park, or diving down to a shipwreck in the Caribbean.

Character Archetypes: Samaritan / Everyman

Araya Metzger - Production Designer

Araya is the production artist here at Carbon8. She believes the world can be a better place with clever and sophisticated design.

Analogue at birth, digital by design and a graduate in Graphic Design from CU Denver, she’s a Colorado native stongly influence by the small mountain communities of Colorado and cultural traveling. Her designs can be categorized as abstract and upbeat with elements of organic patterns and textures. Story and narrative are dear to her heart when it comes to designing.

She thrives on experimenting with a variety of methods of art. Her secret passion is designing costumes, headdresses and masks, made from discarded materials like cardboard.

When she’s not working you can most likely find her her eating ethnic foods like Indian, Thai, and Mexican. Most weekends she will be hiking, camping and stargazing with her tail-wagging pooch, Boz.

Character Archetypes: Everyman / Child / Generalist

Rob Shearer - Videographer and Editor

Rob Shearer is a Videographer and Editor at Carbon8. With a passion for telling stories, he is constantly finding ways to translate a client’s product or brand into an engaging and compelling story.

Rob conceptualizes, shoots, and edits projects from start to final delivery. A regular Renaissance man in the world of modern video production.

Prior to joining Carbon8, Rob worked in advertising, television, and narrative and documentary filmmaking. His previous clients include Weber Grills, Einstein Bros Bagels, Bonfils Blood Center, and Colorado PBS. His work has been screened at the Denver Film Festival, the Big Bear Lake Film Festival, and the Marche du Film at the Cannes Film Festival. His documentary series “Denizen” is shown regularly on Colorado PBS.

Rob graduated from the University of Colorado Denver with a dual degree in Film & Theater Production, and English.

Character Archetypes: Dreamer / Artist

Jon Snyder - Senior Copywriter

Jon is a Senior Copywriter at Carbon8, who believes that the never-ending opportunity to learn and bring new ideas to effective messaging are what makes his profession rewarding. He’s fascinated by technologies and the arts, and finding the intersection between the two.

Prior to joining Carbon8, Jon held a variety of content creation-related positions in enterprises and agencies focused on telecommunications, process control, data analysis and visualization software, new product development and commercialization, and manufacturing. As a freelance writer, he’s worked with an eclectic mix of companies, from those exploring artificial intelligence and natural language processing, data archiving, datacenters and new energy research to golf and music recording.

When he’s not behind the keyboard, Jon loves to fish, play golf, play music and share life with his family.

Sarah Foley - Account Manager

Sarah is an account manager at Carbon8, with over four years of experience in various marketing roles including design, creative strategy, project management, and account management.

Prior to Carbon8, Sarah has worked on and managed multiple projects in the healthcare, education, and tourism industries.

A Colorado transplant with New England blood, Sarah has a degree in graphic design from Syracuse University (Go 'Cuse!) and has a deep love for everything orange. Her favorite things include Dunkin' Donuts, March Madness, and sleeping in.

Character Archetypes: Idealist, Ambassador