8.2.12

Twitter's New Brand Guidelines Are For the Birds

BY ERIN BEHRENHAUSEN

About a month ago Twitter announced to the world that it would no longer tolerate the "bastardization" of its logo, online or otherwise. While I can appreciate a company strengthening its image and presence, I can't help but be mildly irritated.

twitter-bird-white-on-blue

Social media is a platform from which we as either individuals or businesses can express ourselves uniquely. It's our voice, our megaphone, our soapbox. If you want to be emotional about it, it's the embodiment of our civil liberties. So when brand guidelines are suddenly slapped onto an entity that's been regarded for the most part as a catalyst for free speech, the feeling of freedom becomes caged.

As a designer, I've appreciated the ability to marry social media iconography to web and app design. Not only does it look cohesive, it's personalized. It sets a tone for what sort of information you can expect to receive from that entity. Now that the world is expected to adhere to Twitter's brand statutes, no one is different anymore. Boutique becomes corporate. Magenta becomes beige.

Ironically, it seems even Twitter itself hasn't taken its own guidelines seriously. Their smartphone and iPad app icons have yet to updated, as well as their favicon. Could it be that they might foresee the error of their ways?

Overall, it will be interesting to see how these new regulations play out. How Twitter plans on enforcing these guidelines is beyond me. Here at Carbon8, we've already started implementing the Twitter logo changes into our clients' websites as we work on them. And as I've said before, it's disappointing to be taking away something unique to the client's site. Even if it is a tiny chicklet of a logo.

To view Twitter's new brand guidelines visit: https://twitter.com/logo

Erin Behrenhausen
written by ERIN BEHRENHAUSEN

Erin Behrenhausen is Art Director for Carbon8, and has over 15 years of experience as a designer in the Denver area. Erin is passionate about strong, clean design that creates an emotional impact, and believes that typography and balance are the foundation of good design.

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