3.11.14

Importance of Keywords: Investing in Keywords is like Investing in Real Estate

BY JIMMY CHAN

Why should my company be investing in SEO? When explaining the value of SEO to a prospective client, I tend to relate SEO a lot to real estate investing. You may not think there is a correlation between SEO and real estate investing, but their characteristics are eerily similar.

RealEstate

Real Estate Investing

(Location, location, location), Imagine you have invested in a storefront on a high traffic city block. This valued piece of real estate is highly prized, as it accumulates constant foot traffic, new visitors, brand visibility and most importantly sales opportunities for your store. Your established storefront also limits the opportunities of your competitors gaining market share in the area. As time goes by, your investment will appreciate in property worth and value.

SEO Investing

Now imagine you have invested in SEO on a webpage for a high traffic keyword. This valued piece of keyword real estate is highly prized, as it accumulates constant web traffic, new visitors, brand visibility and most importantly sales opportunities for your business. By being highly positioned in a keyword search result, you essentially push one of your competitors off the search results listing. As time goes by, your keywords will increase in rankings and inherit more organic traffic and value.

Conclusion

Keywords are very important real estate properties for your business. By "investing" in SEO, your company can create opportunities that can help your business succeed in the short and long term. If you are not investing in these SEO opportunities, it is only leaving the door open for your competitors. Start acquiring keyword real estate and start investing in SEO today.

Jimmy Chan
written by JIMMY CHAN
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