3.16.15

The "Unfinished Business" Happy Hour

BY KATHERINE ROBERTS

In early March, Carbon8 was invited to attend a preview screening of the new movie "Unfinished Business" starring Vince Vaughn. Despite the film's flaws, they are doing a hilarious marketing stunt to promote the release. Have you heard about it? Twentieth Century Fox teamed up with iStock by Getty Images to create a set of stock photos featuring Vaughn along with co-stars Tom Wilkinson, Dave Franco and others. Users can download them for free for a few weeks, right around the movie's premiere date.

We started with a Happy Hour event at Lime Cantina at the Denver Pavilions then made our way to the theater where we were given VIP seating (very cool!).

A good time and a few laughs were had by all, though everyone agreed the movie was cruder than we expected. We were glad none of our clients attended!

We know how our clients just LOVE cheesy stock photos, so we got a good laugh from this promotion. Enjoy and try to behave yourselves on your next business trip!

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Katherine Roberts
written by KATHERINE ROBERTS

Katherine Roberts is a Director of Video Production at Carbon8. An Emmy-nominated born storyteller, she loves translating Clients’ needs into effective marketing narratives.

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