5.9.12

It's Awards Season

BY SHAY RUGGLES

We're thrilled to announce our winnings from the Business Marketing Association Gold Key Awards for 2012. It's rare that we bask in our glory so don't get used to it! This year we are excited to take home three Gold Key awards and one Silver Key.

Starting from the bottom up, we took home a Silver Key for the Whiteboard Video Series we created for Level 3 Communications. We have been creating these videos for 2 years now, and they actually took home an AMA Peak Award last year as well!

For the Gold Keys, first, we won for our Pro Bono work with the Parkinson’s Association of the Rockies. For PAR we created a new logo and website and have since helped them create a new newsletter template. Our president Mark Mitton was asked to be on their board this year!

Next, we took home a Gold Key for a video-in-mail direct mail piece also for Level 3. This was a highly targeted piece for the Nashville market that featured a custom video of the Nashville GM requesting a meeting and provided the recipient the GM’s actual cell phone number. This highly successful piece had a 50% conversion rate and 710% ROI.

The last Gold Key we took home this year is for branding and is the third year in a row for Carbon8 to win Gold in this category. I think we need to update our website to feature branding! This is a very exciting award for us, as we were able to name and brand Cologix as well as create their website and numerous supporting materials.

We are so proud to receive these awards and be honored for our work. Every year, the awards remind us how much we have grown and we get excited to submit our work for next year. A big congratulations and thank you to our clients, we hope you enjoy the work as much as we do.

Shay Ruggles
written by SHAY RUGGLES

Shay Ruggles is the Director of UX at Carbon8 who ensures we are creating compelling experiences that balance user intent, clients’ business needs and site performance. A former Account Manager, Video Producer and Carbon8’s first employee, Shay leveraged her years of experience, education and research to transition to the creative team of Carbon8 in 2012.

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