5.28.14

Mark Mitton's Best Practices for Website User Experience

BY LISA HILLMER-POOLE

Carbon8's Mark Mitton Presents at Inbound Marketing Seminar

Last Thursday, Carbon8’s own Mark Mitton wowed the crowd at The Market Element’s inaugural “The Innovation Element” seminar, which focused on sharing best practices for inbound marketing.

Mark was in good company at the event, which took place at CU Denver. John McCarval, CEO of Crocs, Chuck Miller, Managing Principal of the Market Element, Cindy Skerkanec, CMO of Impact Marketing, Ben Jones, ImageBrew Founder and Justin Perkins and Scott King, Founders of Olomomo and ReadyTalk, respectively, all gave dynamic presentations.

Mark’s presentation focused on research-backed best practices for website user experience. Key points included the SEO pitfalls of following all design trends, site architecture based on eye-mapping and snippetized tips for forms and other lead capture mechanisms.

You can download all the presentations here

Lisa Hillmer-Poole
written by LISA HILLMER-POOLE

Lisa Hillmer-Poole is the Senior Director of Accounts at Carbon8 with more than 18 years of combined agency and in-house marketing experience. Lisa partners with Senior Agency Management, Account Managers and clients to strategize, develop and execute long-range communications and digital marketing plans. Serving as liaison between her team and Development, Design, Search, and Senior Agency Management, Lisa plays a key role in developing the next generation of account management talent at Carbon8.

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