SEO Basics Guide: 5 Tips for Beginners


SEO stands for “search engine optimization” and it is the practice of gaining organic search traffic through keyword queries. If utilized correctly, it can help increase traffic, conversions and visibility to your website.

In this post, we will be discussing the fundamental basics of SEO. We hope it will give you a good foundational understanding of the necessary steps to get started.

1. Keyword Basics

Keywords are the key to a successful SEO campaign. Make sure there is a strong and well thought out keyword strategy for SEO.

Keyword Tips

  • Research your keywords based on search volume and relevance
  • Go for long tail keywords (3 or more words)
  • Pay attention to competitors' keywords

2. Optimization Basics

Content is the vehicle in which keywords can be utilized for SEO. Well optimized content can help search engines index and rank your webpages better.

Optimization Tips

  • Optimize meta data (page titles and descriptions)
  • Optimize body copy
  • Do not stuff keywords
  • Optimize images (alt tag)
  • Link to relevant pages (internal and external)

3. Link Basics

Search engines pay close attention to links, as they act as a vote of confidence from a third party site. That is why it is important to always continue to increase links overtime.

Link Tips

  • Create good link-worthy content!
  • Find link opportunities within your network
  • Be social and share content!
  • Avoid spammy links

4. User Experience Basics

Search engines are built to assist users, and if users don't like your website neither will search engines. Pay attention to the user, and find ways to improve their experience on your site.

User Experience Tips

  • Be interesting and engaging
  • Add imagery
  • Break out content (headings and bullets)

5. Reporting and Tracking Basics

Data and analytics can provide the necessary insights to help drive future growth and success.

Reporting and Tracking Tips

  • Track keyword rankings
  • Measure organic traffic
  • Evaluate links
  • Track conversions

We hope you enjoyed our SEO basics guide. Stay tuned for more detailed discussions about SEO practices and strategies in future blogs.

If SEO feels like a daunting task, we're here to help. Carbon8 offers customized SEO services unique to your needs. Feel free to contact us for more information.

Jimmy Chan
written by JIMMY CHAN
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