11.15.16

Websites in Real Life

BY MARK MITTON

What’s the difference between a new website design and a successful website design? Try taking off your own brand blinders and view your site like a customer! 

We get it. When you finally get approval from the budget powers-that-be to build a new website, you want the best, most beautiful, most impactful site around. Great brand messaging, useful digital tools, social media campaigning, and opportunities everywhere for conversion optimization!

But have you really thought about what all of those marketing must-haves might look like to one of your potential customers?

The loftiest brand messaging is a flop if it isn’t answering a lead’s biggest questions. Beautiful website design won’t help you grow your business if a prospect can’t figure out the next best step to take in order to contact you. Remarketing is a valuable tool, but if you don’t think about how and where your customers should see your product next, it can be less of a helpful prompt than an annoying one. 

 

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If your site doesn’t convert, it isn’t successful. And THAT’S where Carbon8 can help! We love creating beautiful designs, planning for SEO success and drawing up a social content calendar. But for us, it all comes down to user experience. We believe in usability testing in all phases of website design and development; while we build with UX in mind, we are always surprised by what testers in the real world see that can turn a really good website into a great one.

 

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Not sure if your site is overwhelming (or underwhelming) your visitors? Give us a call to test out your user experience in the real world.

 

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Mark Mitton
written by MARK MITTON

Mark Mitton is the president of Carbon8, bringing his passion for creative, strategic branding and deep experience in digital marketing to Carbon8 clients (and employees!). Mark founded Carbon8 with the knowledge that, in today’s digital age, beautiful creative and smart strategy must be supported by a strong programming team.

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