9.17.12

Why Social Media is Like a Dinner Party

BY MARK MITTON

Have you ever been stuck at a dinner party next to the guy trying to sell you life insurance? Maybe you were, in fact in the market for a policy, but the moment he cornered you to tell you all about all the benefits, you tuned him out completely.  He probably won't be invited back for dinner any time soon.

Who would you rather have sat next to? The person sharing funny stories, asking you about yourself and introducing you to a new crowd will always be more popular than the guy who talks about himself all night. Social media is not much different.

When you create your regular mix of postings, what types of content are you including? Try to strike a balance among the following:

  • Discussing your industry as a whole
  • Sharing articles, videos and content that you’ve found helpful
  • Asking questions of your audiences, and responding to their feedback
  • Providing insight that solves a problem or addresses a need

If your products or services find their way into any of the above, feel free to include them but remember that social media is a discussion. If you only push what you are selling, it won’t be long before your content falls on deaf ears. However, if you are able to create genuine relationships with those in your online circles, you are taking the right steps to establish yourself as an influencer within your industry and will be thought of when it’s time for members of your audience to make their purchasing decisions.

Mark Mitton
written by MARK MITTON

Mark Mitton is the president of Carbon8, bringing his passion for creative, strategic branding and deep experience in digital marketing to Carbon8 clients (and employees!). Mark founded Carbon8 with the knowledge that, in today’s digital age, beautiful creative and smart strategy must be supported by a strong programming team.

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