9.24.13

The Basics for Rebranding Projects

BY SHAY RUGGLES

At Carbon8, we love rebranding projects. A lot of our clients come to us operating with an antiquated online presence, disparate branded materials and a dire need to pull everything together. It's the perfect time to reflect on where your company has been, where you're going and how your marketing presence can glue it all together.

But, as much "fun" as they can be, rebranding projects can also be a daunting task. Are you looking to redo your whole identity, logo included; or just get your website up to speed with today's design sensibilities? If you're not sure, here are a few things to think about:

  • Who are you trying to target (it may have changed over the years)?
  • Are there any perceptions that need to change to attract the customers you want?
  • How do you want your target to perceive your company?

Once you're able to take a deep dive into how you're expressing yourself currently and how you need to be perceived to reach your goals - you'll be in a better place to determine how far you need to go with your rebrand.

My favorite part of rebranding projects is obviously fixing the UX of the website. We have a lot of clients come to us with websites that can pass a 2 second aesthetic test but don't do so well in the reality of the user experience.

At Carbon8, we can help with any and all pieces of a rebranding project. From naming, logos and websites to website UX audits and fixes. We engage in a deep discovery to uncover the new you and can work with you to recommend the best approach for your rebrand. Take a look at some of our UX and Design Rebranding work on our new website.

Shay Ruggles
written by SHAY RUGGLES

Shay Ruggles is the Director of UX at Carbon8 who ensures we are creating compelling experiences that balance user intent, clients’ business needs and site performance. A former Account Manager, Video Producer and Carbon8’s first employee, Shay leveraged her years of experience, education and research to transition to the creative team of Carbon8 in 2012.

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