Pay-Per-Click Theory is Simple
Relevant keywords combined with smart creative leads to more conversions. While the theory is simple, it’s the process that trips up most companies. What makes relevant paid search keywords relevant? What kind of content is most likely to convert? There’s only one way to find out, and there’s no shortcut to get there – research, research, research. Carbon8 can help you know your audience, what they’re looking for, how they look for it and what makes them convert.
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