Altitude Exhibits Website and SEO

Altitude Exhibits is an award-winning full-service exhibit house with the expertise to design and build a full range of exhibits and structures from portable, modular, to fully custom or anything in between. Altitude Exhibits came to Carbon8 in need of a new website design and SEO services. Altitude Exhibit’s previous website design was outdated and not representative of their expertise in the trade show booth design industry. Their maxim is “Ooo ahh ROI. Value that goes beyond looking cool.” Carbon8 set out to create a website that would showcase their commitment to their customer’s success, position themselves as experts among the local and national competition, and overall, elevate Altitude Exhibit’s online presence so they are more accurately represented in the space. 

Visit the Altitude Exhibits Website

 

The Design

In addition to elevating brand identity, Altitude Exhibits needed an updated website presence. Their previous website was not easy for users to navigate and did not promote their services and quality of their exhibition booth designs as well as it could. Carbon8 could tell Altitude Exhibits story through visuals and organization. Altitude Exhibits needed a few pages to show their capabilities in custom construction, graphic design and printing, and audio and visual. Carbon8 took advantage of strong typography and engaging photography to attract designers and customers. Another integral part of the website design was highlighting Altitude Exhibit’s portfolio. Because the booth designs told a large part of the story, Carbon8 included VR elements to allow users to tour the exhibition booths. Throughout all the pages, Carbon8 balanced the website design with subtle design elements that support the strong brand personality inspired by the logo design. Overall, the website is a representation of the physical booth designs and their expert service capabilities, influencing people to reach out and get their next project started with Altitude Exhibits.

SEO

We launched a beautiful new website, then optimized for search that would drive traffic, increase lead generations and conversions. Carbon8 audited Altitude Exhibit’s previous website and identified key issues, and in tandem with user experience and design, created a roadmap for content and site architecture for the new website. The site’s improved ranking factors, such as content, architecture, HTML, and links, led to success with search engines and searchers. One month after launch, sessions went up nearly 100%, unique users and new users increased 83%, and total pageviews increased nearly 128%. Altitude Exhibits also saw a dramatic increase in total ranking keywords one month after launch. Overall, 86 keyword rankings improved, the site gained 68 new ranking keywords and 2 new page-one keywords. Carbon8’s SEO optimization is a process that attempts to improve the page rank of website, because that rank determines the site’s position in search engine results such as Google. One month after launch, Carbon8’s SEO optimizations improved Altitude Exhibit’s domain authority by 13 points. Because the site increased in domain authority score, the site benefitted by naturally attracting more visitors. Since launch, Altitude Exhibit’s organic traffic continues to trend upwards.

 

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