Messaging and Website Design for a Storied Manufacturer

BAND-IT is a thriving 80-year-old manufacturer of stainless steel band clamps based in Denver, CO. After resting on their laurels for decades, the company's leadership sought to establish new relevance in today's highly digital world, shift perception from a commodities vendor to an engineering partner and tell a richer story online of their past and future potential as the standard in fastening solutions across most industries. Carbon8 created a robust messaging platform based on the idea that BAND-IT's eponymous clamps were, in fact, "Essentially Everywhere." Then, we launched a beautiful new website, optimized for search and unlike anything currently in the space that would drive traffic and conversions. Audience response has been overwhelmingly positive and early data has shown that organic traffic is up 400%.

Visit the BAND-IT Website