Video Campaign for New Reservation Service

Comcast is one of the nation's leading providers of communications, entertainment and cable products and services. Needing to launch a new product, SpaJour, an Open Table-style application for beauty reservations, they came to Carbon8 for help launching this product in specific markets. Because it was a pilot program, the launch needed to be high-impact and surgically targeted. Results at the conclusion of the program needed to be measurable and provide insights for repeating the strategy model in future markets. Additionally, Comcast was under an extremely tight deadline to execute and deliver the entire project within four weeks.

 

Discovery

To kick off the SpaJour project, Carbon8 organized and led discovery exercises in the form of external client and internal employee interviews, both in person and via phone. Once all input was gleaned, Carbon8 strategized internally and presented a sample video design, script and sample display ads to show the campaign as a single cohesive initiative. Ultimately, Carbon8 built out all the online ads, produced the final video and managed the remarketing, display and PPC campaigns for the duration of the pilot program.

Our Strategy

  • Perform a search marketing audit, creative and messaging discovery
  • Design and implement campaign content and visuals for a remarketing campaign
  • Write, design and produce animated video spot for broadcast in target markets
  • Support pilot launch with organic and paid search initiatives, display ad campaigns and search marketing

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