Fuel Consumption Whiteboard Video

Whiteboard videos do a very specific job and they do it very well. They’re used often in the B2B space for a reason. These videos are exceptionally good at breaking down complex concepts in a digestible format that is easy to understand, esoteric and fun. This whiteboard video for Emerson Process Management highlighted just that, a complicated fuel measurement system, which needed to be marketed to a very specific group. The language was complex, but the ship, the ship’s captain and the nautical puns throughout the script transformed a serious subject into something the audience wanted to see.

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