Website and Continuous Optimization for Cloud Services Provider

Faction Inc., a private, public and hybrid cloud infrastructure services provider, came to Carbon8 after undergoing a rebranding. The company required a new website to integrate the new name, tagline and updated messaging into one rebranding launch. Carbon8 worked with Faction Inc. to rework the site's content structure to focus on their end-user benefit messaging and enable better lead generation.

Visit the Faction Inc. Website

Faction
Faction

Before and After

Carbon8’s strategy was to create a progressive, modern site that matched Faction's new identity and would appeal to their target demographics’ desire to be a part of something cutting edge.  Creatively, we brought their new tagline, “Join the Cloud Revolution,” to life with an evolutionary change to their brand, switching from dark colors to an airy and light palette, while still maintaining the bright, layered imagery style within their graphics.

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