Website and Rebrand for National Telecom

Delivering more than 17 billion minutes of voice traffic per month, Inteliquent’s network makes cross carrier calls and text messages possible for a variety of wireless carriers, cable companies, CLECs and broadband service providers. Despite their high quality and expansive network reach, Inteliquent wasn’t grabbing the attention of their customers. Their dated logo and recent renaming left many consumers confused about their true identity. Likewise, their old logo and brand guidelines didn’t represent the innovation and fresh thinking Inteliquent brings to all of their services. With new product launches on the horizon and a new corporate direction, Inteliquent partnered with Carbon8 to redesign their brand and website in order to better connect with their customers and inform users, both customers and potential hires, of their unique mission in the telecommunications space.

Visit the Inteliquent Site

Brent's Place
Brent's Place
Brent's Place

Logo

A challenging recent rebrand left consumers confused on Inteliquent’s true identity. After reviewing the company's upcoming business goals and initiatives, as well as new products being released, Carbon8 created a logo that represented the fun, yet forward-focused feel of Inteliquent’s business. Carbon8 utilized a dark charcoal gray as the main color of the logo, as well as bright accents of light blue and orange to bring energy into the logo. The logo’s connected "I" and "Q" tie together to represent how Inteliquent connects inter-carrier calls, the basis of their business, and show progressive, forward movement. Overall, the logo identifies Inteliquent as a current, forward-thinking brand that is a step above the competition.

Website

Once a new logo was created, Inteliquent needed a new website that reflected their modern identity and provided the right content to the right audiences. With usability testing, Carbon8 identified key issues with their current website and created a specific roadmap for content and site architecture moving forward.

 

Before and After

Carbon8 worked with Inteliquent to create new content, integrating added technical information, infographics and their new brand voice, all under the banner of Inteliquent’s new mantra, "Because Connections Matter." The site’s improved structure and content, along with a sleek and highly visual design, breathes life to the Inteliquent brand and solves the many issues users had with the previous website.

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