Brand Identity for New Social Housing Network

Myxur is a new social housing network that offers a tailored and unique living experience for young adults. With Myxur, members have the ability to live affordably where they want, how they want and with whom they want. Carbon8 tackled the brand visuals by exploring themes of youth, energy and the online and social aspects of the new platform. With its visual connection to the dynamic, brilliantly colored lights seen at vibrant, high-energy musical events, the final mark reflects the aspirational lifestyle of the target audience. Carbon8 built out an entire family of supporting icons to help capture the energy, youthfulness and social opportunities associated with the new brand.

MYXUR

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