Branding and Online Presence for Scuba Specialists

Ocean First was a unique challenge as it included a name update, full messaging and identity rebrand as well as the full visual expression and clarified messaging pulled through into a new website. Ocean First isn’t your typical dive shop, and we had to tackle their business in a manner as unique as they are. Ocean First creates and supports a community of ocean enthusiasts who are passionate about experiencing and preserving our marine environments. A swim school, dive shop and travel company all serve to support this mission. Each of these entities needed to live separately, yet work together under the new branding created by Carbon8.

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The Logo

When developing concepts for the updated Ocean First logo, we had to also consider Ocean First’s three subbrands, Swim, Dive and Travel. Ocean First required branding that exemplified their passion for the ocean and adventurous nature of diving while appealing to children and adults alike. The final logo set includes a fun, but clean and professional logo for the parent brand and unique subbrand color and animal identity that can work together or stand alone.

The Website

The website brings the Ocean First parent brand together with its subbrands into a single website. Unique navigation and design techniques were used to give each subrand a distinct space within the site without physically taking the user to a new website.  Carbon8 did extensive work to consolidate pages within the legacy website and create a completely updated architecture and experience across the website.

Before and After

The updated website allows users to freely explore all facets of the Ocean First brand within a single space. Similar design templates for each subbrand individualized by unique color, streamlines the research process and provides a cohesive look and feel throughout the website. The airy whitespace and watercolor design elements provide a more sophisticated identity for this unique company.

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