Logo and Website for New Energy Data Company

Ponderosa Energy needed to develop a new identity, specifically a logo and collateral, to distinguish themselves in the market while establishing familiarity and relevance among their energy clients. With a request to keep the design simple and tie it to the parent company, Ponderosa Advisors, Carbon8 utilized clean lines and fonts to illustrate Ponderosa Energy's focus on data and analytics, simultaneously creating a mountain range as a nod to the parent company's current logo.

Visit the Ponderosa Energy Website

Our Strategy

After creating a new logo for Ponderosa, Carbon8 was tasked to create a contemporary website to match. Carbon8 focused on creating a site that was distinctly modern and professional to visually represent their unmatched analysis and forecasting capabilities. Focusing on Ponderosa’s primary service offering, their Market Outlook Service, we featured a visual of the latest report release prominently throughout the site to maximize potential conversions on the site.

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