Branding for Stagecoach Mountain

Recently Carbon8 was presented with the opportunity to brand Stagecoach Moutain, Colorado's first major ski resort development in more than 35 years. When setting out to create the identity, we felt it was important that the brand reflect the area's rich history. We also wanted the new brand to align well with its close neighbors to the north, Steamboat Resort, which embraces the valley's genuine western heritage.

We explored several contemporary aesthetics with subtle nods to the area's past, and an alignment with the mountain's primary season, winter. We were inspired by detailed objects from the same time period as the stagecoach itself: decorative leather stitching, boot spurs, wagon wheels, branding irons, etc. Because this was a new brand within a very well established category, we also believed that some association to the past would help create a touch of heritage for the brand, giving it a more established look and feel. The final deliverables included an entire family of assets to help bring the new ski resort to life.

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