Website for California's Largest Dental Services Provider

Western Dental serves more patients in the state of California than any other provider. In order to meet the online needs of their patients and increase efficiencies in scheduling and servicing their audience, their website needed a major overhaul. First, the scheduling process was cumbersome and not intuitive for users. Second, Western Dental's Spanish-speaking audience was not being properly served by the on-site language and navigation. Third, the CMS was difficult for Western Dental's marketing team to update and hindered them from truly leveraging the website as a marketing tool. Finally, the existing site was dated in look and feel, and did not reflect the dynamic new messaging and branding that the organization had recently completed.

Visit the Western Dental Website

Our Approach

9thWonder immediately began a deep discovery process, including competitive research, an SEO audit and usability testing on desktop and mobile for both English- and Spanish-speaking audiences. We found several key insights and created a strategy that streamlined the location-finder and reservation process, identified key areas to be provided in two languages, optimized hundreds of location pages for search and added schema markup. On the creative side, we designed and developed a fresh new look that incorporated a bright color palette and crafted all new web copy to underscore the new holistic positioning of Western Dental as their patients' "dental home." Lastly, the new site was developed on a user-friendly enterprise-level CMS that integrated with existing systems and empowered the marketing team to begin easily making updates to the site even before launch.

Authority Brands

Results

Post-launch usability testing has shown that Western Dental's target audience is able to navigate the site much more easily and are impressed by and attracted to the new look and feel, especially on mobile.

“Wow, this site so user friendly and easy to read. I really like this layout. I think it's so fun, approachable and inviting. This is fantastic. It was perfect.”
“My initial impressions are that it's easy to read. I was just about to put on my glasses anticipating a smaller font but I don't need them. It's bright and colorful. Right away I'm drawn to the Make an Appointment button.”

While some new sites can experience a dip in organic traffic, a month after launch, Western Dental's organic traffic was up 8% over the previous time period.

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