Branding, Messaging and Website for Print Strategy Reps

X West boasts unmatched Xerox product and technology knowledge, excessive accessibilty and stellar customer service. When Xerox was ready to update their rep model, X West needed to refresh their brand, messaging and online presence, establish clear competitive differentiators and empower their sales team to quickly and impactfully tell their story.

Our approach was to humanize the X West brand with fun, hand-drawn design elements and flip language, anchored by the colloquial tagline, "We'll hook you up." The new look and feel on the website echoed Xerox's color palette, while adding a people-focus to soften the copier company's corporate edge. New product architecure and an interactive product finder made the new site more user-friendly, and full foundational and local SEO have helped the site's organic traffic steadily improve since launch.

Visit the X West Website

 

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